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He helps his fellow Kens up from the floor and giggles after they kiss him on the cheek in gratitude. He is no longer threatened by other men, or the expression of affection among them. Ferrera, who co-stars in ‘Barbie’ as Gloria, a lifelong admirer of the doll, delivers a rousing speech about womanhood in the film. Tired of being sidelined in favor of the women in their lives, Barbie’s Kens (led by Ryan Gosling in a ridiculous mink coat) eventually quit their “beaching” and decide to assert their dominance, plastering Barbie Land with all of their tacky accouterments. Ken’s Mojo Dojo Casa House is an unholy blend of dark woods, horse imagery, and leather.
How hilarious ‘Barbie’ earworm ‘I’m Just Ken’ brings toxic masculinity to its knees
He is dedicated to researching and reporting on meme culture, previously writing for Cowbelly Studios, and acting as a contributing writer for MemeMarketing.org.
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The site mojodojocasahouse.shop has unveiled a horse pendant and Ken fanny pack that are replicas of what Ken wore in the Mojo Dojo Casa House scene. Meanwhile, Gosling’s Ken continues his melancholic monologue about his purpose and self-worth, now to a more upbeat rhythm. “I wanna know what it’s like to love, to be the real thing,” he sings, with a hunger in his eyes.
How the name of Ken’s house works as a meme
At one point in the Barbie movie, Ken, played by Ryan Gosling, takes over the Barbie Dreamhouse. The ultra-pink Barbie Dreamhouse is one of the most recognizable pieces of Barbie imagery and features prominently in the movie. HGTV hired Jack McBrayer, the actor and comedian best known for his Emmy-nominated role in 30 Rock.
An alum of the Eugene O’Neill Theater Center’s National Critics Institute and Poynter’s Power of Diverse Voices, she leads workshops on arts journalism at the Kennedy Center American College Theater Festival. She was previously a New York-based editor at the Hollywood Reporter and has written for the Washington Post, Backstage and American Theatre, among others. The much-memed, long-awaited feature from director Greta Gerwig is a delightful comic fantasy that promotes and deconstructs its own Mattel doll brand.
The film contains a scene in which Ken rebrands the Barbie Dreamhouse as the "Mojo Dojo Casa House" ("casa" meaning Spanish for "house"). Mojo Dojo Casa House or Welcome to My Mojo Dojo Casa House refers to a series of memes inspired by the 2023 Barbie movie, referencing a scene in the film in which Ken takes over the Barbie Dreamhouse and rebrands it as the Mojo Dojo Casa House. When Ken takes over the Dreamhouse, though, it largely loses its right to being called a "dream house" at all. Ken turns the house into a bit of a bachelor pad and deems it the "mojo dojo casa house," a nonsensical name considering "casa" means "house" in Spanish. The scene became a fast favorite among fans of the movie and spread to social media over the following days.
Ken's Mojo Dojo Casa House From 'Barbie' Is Taking Over The Internet, And We Can't Stop Laughing About It - MSN
Ken's Mojo Dojo Casa House From 'Barbie' Is Taking Over The Internet, And We Can't Stop Laughing About It.
Posted: Mon, 01 Jan 2024 08:00:00 GMT [source]
‘Barbie’: Bring Faux Fur Ken Home to Your Mojo Dojo Casa House - imdb
‘Barbie’: Bring Faux Fur Ken Home to Your Mojo Dojo Casa House.
Posted: Fri, 23 Feb 2024 17:33:12 GMT [source]
They classify the toy as “a statement look inspired by Ken’s rebel rocker outfit in Barbie The Movie,” per Mattel. The doll features the black fringe vest, joggers and white shoes worn by Ken in the beach war scene, topped with the faux fur coat. More than 4 million followers can attest to the overwhelming popularity of Zillow Gone Wild, a social media phenomenon that harnesses the addictive pleasure of scrolling through outrageous real estate listings. The second act of the live-action Barbie movie follows the eponymous character and Ken as they enter the real world for the first time. Partway through their adventure, the iconic pair split up – Barbie goes to look for the girl playing with her doll while Ken… does Ken things.
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Just days after Barbie’s release, Twitter user Dr. Sean Travers tweeted, “Take him to the mojo dojo casa house,” complete with a photo of the yellow pyramid building from Midsommar. I’ve been absolutely loving all these memes about the mojo dojo casa houses. Along with the really moment when the Kens singing Matchbox 20’s “Push” and the little humorous reference to Zack Snyder’s Justice League, there are so many funny moments in Barbie that highlight just how funny the boys of Barbie Land are.
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Another niche of memes includes a split image of two options where the Mojo Dojo Casa House is referred to as the less viable of the choices. Following the Barbie movie's theatrical release, the Mojo Dojo Casa House has been the center of several online memes. Even though in Barbieland he may be just Ken, here in the real world he’s definitely a 10.
And with the success of the movie combined with his Kenergy, fans have been looking for and willing to buy all kinds of merchandise. The “Barbie” movie has been one of the most watched — and commented on — of the year. Even though the star of the movie is Barbie, there’s another character that’s winning the hearts of admirers all over the world. Upon his return, then, Barbieland’s women-favoring power dynamic places the men in all positions of power, and Barbie’s Dreamhouse gets transformed into Ken’s Mojo Dojo Casa House. These frat houses are also the place where as part of their plan to prevent the Kens taking over Barbieland, some of the Barbies are tasked with distracting the guys on a date night to ensure they miss a meeting at the Supreme Court.
There are other styles of Ken dolls based on the movie, including his “Western Outfit,” “Denning Matching Set,” “Skating Outfit” and “Beach Matching Set.” Only the latest is available on the Mattel website — all of the others are sold out. Another Twitter user (or X user) evoked the meme to poke fun at the website’s recent rebranding. “Returning to Barbieland to find the Dreamhouse has become the Mojo Dojo Casa House,” Lillian Crawford captioned a post featuring side-by-side pictures of the Twitter and X logos.
Since the movie's premiere, the idea of a mojo dojo casa house has spread across social media through memes. Some of the most popular memes show a house, room, or building from another show, movie, or media property and label it a mojo dojo casa house. The rooms and buildings shown are not exactly the nicest places, playing off the tackiness of Ken's bachelor pad in the movie. As expected, a meme inspired by Ken’s home is already dominating social media.
After ‘Barbie’ breaks a Monday ticket record, industry analysts predict how well that film and ‘Oppenheimer’ will perform this weekend. After urgently spinning in symmetrical formations to full-on ‘80s synthpop, Gosling’s Ken is revealed anew. He again sings the chorus, but this time, he’s standing tall, staring directly into the camera with a knowing smile.
Which moves us on to a perfect reaction to the trend from user @johnjohntoks who posted a bemused looking video of himself with the words “Me realising she never actually wanted to go through my camera roll with me”. The most popular piece from the whole costume is the white faux fur jacket. Etsy seller Jenny Burns has created a limited-edition Ken-inspired faux fur priced at $750 currently available on her Etsy shop. As it turns out, Greenwood and Spencer came at this project with a specific reference point in mind—the pop artist Richard Hamilton’s 1956 collage Just what is it that makes today’s homes so different, so appealing. Like the Mojo Dojo Casa House, the collage is a dissonant amalgamation of imagery, all slapped together around the image of a nude muscle man who is holding a big, orange lollipop in front of his junk.
Ken’s outfit in this scene includes him in a faux fur white statement coat, a horse pendant, cat-eye sunglasses, a lightning headband, fingerless black gloves, a fanny pack with “Ken” emblazoned on it and black pants. The signature outfit in the movie was also topped off with three Tag Heuer gold watches — Ryan Gosling, who played Ken in the “Barbie” movie, has been a brand ambassador for the watch company since 2021. To see the mojo dojo casa houses on the big screen, Barbie is playing in cinemas nationwide. One Twitter user even likened the rebranding of Twitter to X to the Barbie Dreamhouse transitioning into the mojo dojo casa house, receiving over 200,000 likes. Clearly, the movie's joke struck a chord with many, creating a powerful meme in the process.
The newest piece of merchandise released by Mattel, the brand behind Barbie, is a “Mojo Dojo Casa House” Ken doll inspired by Ryan Gosling. This is one Barbie-inspired meme that will get a lot of mileage in the weeks and months ahead. Gosling’s Ken later denounces the patriarchy and learns from Barbie not to define himself by his possessions, his relationship or his job of just “beach.” He’s just Ken, and he’s Kenough.
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